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Tuesday, July 31 • 7:00am - 8:00am
Why is it so Difficult to Make the Case for Supply Chain Management in the C-Suite?

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Abstract:  This session explains why supply chain managers face difficulties in advancing proposals for supply chain improvements among C-suite executives. One key breakdown is that supply chain managers fail to understand how C-suite executives keep score. Another breakdown is that the C-suite executives have different agendas and thus different scorecards. The session shows how supply chain managers need to tailor their improvement projects to help C-suite executives meet their goals. The session applies this framework to examine the failure of an actual supply chain proposal at a major hospital system.

Learning Objectives:

     1.   Explain what the C-Suite’s objectives are.
     2.   Describe how the C-Suite keeps score on these objectives.
     3.   Explain how supply chain managers can match C-Suite objectives to their supply chain objectives.


1 contact hour: MM, E

avatar for Robert Burns

Robert Burns

James Joo-Jin Kim Professor of Health Care Management and the Chair of the Health Care Management Department, Wharton Sc, Wharton Center for Health Management and Economics, Wharton School
Featured Speaker Robert Burns is the James Joo-Jin Kim Professor of Health Care Management and the Chair of the Health Care Management Department at the Wharton School. He also serves as Director of the Wharton Center for Health Management and Economics. He grew up near the University of Chicago where he received both his PhD in organizational sociology and his MBA in hospital administration. He worked in hospital administration for near two... Read More →

Tuesday July 31, 2012 7:00am - 8:00am
Room 119

Attendees (9)